Formula 1 is averaging 671,000 viewers on ESPN networks, an increase of 19 percent over the average of 561,000 at this point last year on ESPN networks and up 24 percent from the average of 542,000 on NBC networks in 2017. All but three of the 18 races this season have seen year-over-year viewership increases on ESPN networks. Also, the demographic of persons aged 18-34 has grown 81 percent from 2018 and is up 87 percent from 2017.
Sean Bratches, Managing Director, Commercial Operations at Formula 1 said, “Our partnership with ESPN has delivered a 19 percent increase in viewership across the US and we are delighted to extend our partnership through to 2022. The U.S is one of our keys that focuses on growth and ESPN knows and understands the US Sports audience like no one else. The combination of their dedicated coverage and Formula 1’s amazing racing spectacle is a perfect partnership for us to build on our recent success with US audiences.”
Burke Magnus, ESPN Executive Vice President, Programming and Scheduling explained, “When we brought Formula 1 back to ESPN two years ago, we had faith that Formula 1 fans in the United States would support the coverage. That faith has been rewarded many times over, and we greatly appreciate how fans have responded in record numbers. We’re also delighted to add Spanish-language rights to this new deal. This provides us with a unique opportunity to serve Hispanic Formula 1 fans across ESPN platforms in English and Spanish. We look forward to continuing the relationship with Formula 1 and working together to build the sport in America.”